Print Estimating and Order Management … Simplified

A Guide to help Print Companies and Sign Shops

Facebook Ideas for Print Shops
Written by Ordant on February 16, 2015

If you are already using Facebook to talk about and market your printing business, you know it can be an effective way to generate leads.
But you may be able to create even more interest in your print shop through Facebook by using some basic ideas to spice up your page. Ordant, makers of the popular price estimating software for print shops, offers these suggestions:

  • Keep in mind the importance of posting quality content on Facebook. Posts that draw the most comments often include visual aids. For example, you may want to post images of a noteworthy project your shop has completed. Print shops create visual items - great for the web!
  • Linking to a relevant page on your website, such as your Ordant print management software’s web-to-print portal, generates traffic directly from Facebook and provides more exposure to your company. When users respond to a post, that activity appears in their Facebook newsfeeds, spreading your message to an even wider audience.
  • Facebook offers various business functions that enable print shops on their social network to bypass ordinary organic search and market directly to users with demographic targeting. One such function allows you to you to “boost” your posts. You’ll see the boost button in the lower right corner of a post. Choose the audience you wish to see your post and how much you want to spend to boost an interesting post, then click. It will go out to a broader audience based on your selections and generate new awareness and clicks to your page!
  • Promoting your print business through Facebook ads, coupons and other promotions are additional ways to increase the chances of reaching users enhancing your reach on Facebook. Facebook has billions of users worldwide, so you are likely to find many who are interested in your products or services.

Setting up a Facebook page and learning how to use it to generate leads isn’t difficult. Facebook provides a great deal of information on promoting your business on its pages.  If you perform a Google search for “improve my visibility on Facebook”, you will see many experts who offer free information in their blogs and newsletters, and consultative or full service marketing.

Ordant’s print company software solution can be an integral part of marketing your print business. Arrange for a viewing of our free print shop efficiency software demo to learn more.



About Ordant

Ordant is cloud-based, integrated Print MIS and Web to Print software for print companies and sign shops. It is fast, easy to use, and secure. With Ordant, you can calculate the exact cost of custom price estimates, simplify order management, and set up online B2B or B2C storefronts. Ordant can improve print-shop profitability by streamlining online proofing, email order approval, customer relationship management (CRM), time tracking, Automated Emails, and file uploading. Ordant reduces the need to re-enter relevant customer and job-shipment data in apps such as FedEx, UPS, Quickbooks, Slack, and Google Drive. Ordant software can be used with many types of printing, including offset, lithography, digital printing, screen printing, wide format printing and label printing

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Offset – Digital Printing – Screen Printing – Large Format Printing

Call today at 1-888-861-5228 to automate your Print Estimating and Order Management Process.

Ordant adapts to our needs and the intuitive design makes it easy for us to use for growing our business.
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The simplest software to use, the most tools for the money, and the best way to grow profits.
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The best job management and estimation software we've used.
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Ordant's attention-to-detail is superior to every other service we've used. They quickly answer all of our questions and help us with our concerns.
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We searched for a great print solution for months! I'm happy to say that when we discovered Ordant, our search was over!
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BEST order management system our company has encountered.
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Easy to use software for offset, digital and wide format print estimates
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